5 Pillars by Zileej

Bringing excitement to Islamic learning

5Pillars is a popular trivia-style game brand that is cherished by families and players across the world, in multiple languages and editions.

The game has humble origins, created by Ansarullah Ridwan Mohammed for players in small communities seeking to boost their Islamic knowledge in a fun way. Using a spreadsheet, then cardboard & paper prototypes, these early ideas proved popular and compelling. Ridwan approached our Gould design team to develop and refine the concept into a more polished, packaged experience.

  • Concept & Product Design
  • Character Design
  • Research & Focus Groups
  • Branding & Packaging
  • Product Development
  • Production & Sourcing
  • Creative Campaigns
  • App Design & Development
  • E-Commerce Website
“These games are excellent tools to increase the knowledge on the 5Pillars of Islam. They provide an opportunity for kids and even adults to learn about Islam while having fun. The knowledge presented comes with different levels of difficulties, thus, making these games interesting and dynamic.”
Prof. Dr., Rini Akmeliawati
International Islamic School, Malaysia

As the concept developed, it became a flagship Zileej brand, joined by Peter Gould as co-founder. We refreshed the branding, elevated the packaging for a more streamlined and user-friendly experience, and enhanced the gameplay by designing a more interactive and smaller fun box.

We helped first-time players of the game learn the basics by creating engaging motion graphic videos to explain the instructions. We also worked to create an app version of the game. Witnessing the joy experienced by people of all ages playing 5Pillars for the first time has been a highlight of this project.

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