We distilled a heritage-inspired lifestyle brand's purpose to guide growth with confidence
Based in California, Artizara is a heritage-inspired lifestyle brand founded in 2002. With a strong design aesthetic inspired by global Muslim cultures, we were tasked with articulating their story & transforming their online store experience.
As Artizara grew from its humble beginnings, the vision for the brand was always intuited but not clearly defined.
Our team worked with Artizara to understand and communicate the heart of what guides the brand. We did this through human-centered design research including interviews, surveys, and strategy sessions, as well as immersing ourselves into their team to understand how they were working from the inside out.
What resulted was a guiding set of brand foundations true to the brand, and with practical relevance to the team, to unify Artizara’s communications and future growth.
Our creative lead joined the Artizara team in San Diego to direct photoshoots for use across the website, social media, and other communication touchpoints to refresh the brand’s imagery inline with our brand guidelines.
We developed the messaging alongside the imagery to help share Artizara’s brand story with their community with elegance, confidence, and clarity.
With our templates, guidelines, and creative assets, we empowered the Artizara team to continue building upon the foundations of the brand that we crafted.
As the brand continues to grow, we’re excited to see what they achieve with their renewed creative direction.