Halal Gems
Branding and positioning a new online platform dedicated to Halal dining

Halal Gems is an online portal dedicated to halal dining. What makes it different to others is the target audience: Muslim millennials.

We had the understanding that a large segment of this target audience not only appreciate halal food, but consider themselves to be foodies, and have high expectations when it comes to digital experiences and design. We were tasked match this high calibre of design to multiple facets of the online presence; website, social media and a new digital magazine.

  • Research
  • Workshops
  • Design Thinking
  • Brand Strategy
  • Branding
  • Positioning
  • Visual Identity
  • Digital & Print Communications


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Outcomes

#1

Rank on Google Play UK

40,000+

magazine subscribers


70,000+

strong social community

top 10

app store in 18 countries

“Halal Gems Magazine now has 40,000 subscribers after only two issues. Issue 2 was downloaded over 1,000 times in the first six hours of being released. We know that the beautiful brand has a lot to do with that. I would recommend Peter and his team for anyone who wants to create a timeless, innovative and beautiful brand.”
Zohra Khaku, Founder Halal Gems
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