Halal Gems is an online portal dedicated to halal dining. What makes it different to others is the target audience: Muslim millennials.
We had the understanding that a large segment of this target audience not only appreciate halal food, but consider themselves to be foodies, and have high expectations when it comes to digital experiences and design. We were tasked match this high calibre of design to multiple facets of the online presence; website, social media and a new digital magazine.
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