DinarStandard is a growth strategy research and advisory firm. Their focus is on global innovation, Islamic economies and social impact research and advisory.
They had already been using a logo and brand colours but the visual identity lacked a focused consistency. We tweaked the logo, expanded the colours and developed a typographic system to help bring the brand forward. We also introduced a number of other graphic elements that would help flesh out the system.
Without the skills of an internal designer, they needed a powerpoint template that could be used for the many presentation decks they produced each year. We used the new brand guidelines to create a detailed template system which they could update and edit internally.