The Concordia Forum
Expanding a visual identity to accurately reflect success

The Concordia Forum is a global network of cross-sector leaders from Muslim backgrounds with hundreds meeting annually at exclusive invitation-only retreats in Europe and North America to synergize their talents. Since 2009, the retreats have helped instil a sense of collective identity amongst high calibre individuals and to provide a key space for debate, inspiration, and strategic development.

Being invitation only, the events aren’t marketed publicly so brand touch points for new and old members were the focus. Using a slightly revised version of the original logo, we developed a more expansive visual identity and brand strategy that was applied to items such as event booklets, social media and the website where applicants would apply.

  • Brand strategy
  • Research & Workshops
  • Visual identity
  • Digital and print communications
  • Marketing materials
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“Peter & the Gould Studio team were great to work with. After 10 years of operations, they helped us review the Concordia brand & event experience, reimagine future possibilities and enhance our overall image online. I especially appreciated the extra touches and ideas like a Concordia pin!”
Zahed Amanullah, Concordia Forum Trustee
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